Marketing
Blanco Center
Blanco Center
Product launch strategy and campaign for an urban e-bike startup.
Product launch strategy and campaign for an urban e-bike startup.
Year
2024
Year
2024
Year
2024
Client
Blanco Center
Client
Blanco Center
Client
Blanco Center
Industry
Blanquería
Industry
Blanquería
Industry
Blanquería
Project Duration
En marcha
Project Duration
En marcha
Project Duration
En marcha
Intro
VeloCity is a fast-growing startup building lightweight electric bikes for city commuters. With their new model ready for market, they partnered with us to create a compelling launch strategy and marketing campaign.
Objective
To develop a full-funnel digital marketing campaign including landing pages, launch video, email automation, and paid ad creative.
Challenge
The team had limited visual assets and only 6 weeks until product launch. We needed to move quickly while still telling a story that connected tech, design, and lifestyle.
Result
The launch campaign led to 1,200+ waitlist signups within the first 10 days. VeloCity exceeded their pre-order goal by 35% and gained coverage in two major mobility tech blogs.
Latest Projects
0
0
empresas acompañadas
0
0
empresas acompañadas
0
0
empresas acompañadas
Marketing
Blanco Center
Blanco Center
Product launch strategy and campaign for an urban e-bike startup.
Product launch strategy and campaign for an urban e-bike startup.
Year
2024
Year
2024
Year
2024
Client
Blanco Center
Client
Blanco Center
Client
Blanco Center
Industry
Blanquería
Industry
Blanquería
Industry
Blanquería
Project Duration
En marcha
Project Duration
En marcha
Project Duration
En marcha
Intro
VeloCity is a fast-growing startup building lightweight electric bikes for city commuters. With their new model ready for market, they partnered with us to create a compelling launch strategy and marketing campaign.
Objective
To develop a full-funnel digital marketing campaign including landing pages, launch video, email automation, and paid ad creative.
Challenge
The team had limited visual assets and only 6 weeks until product launch. We needed to move quickly while still telling a story that connected tech, design, and lifestyle.
Result
The launch campaign led to 1,200+ waitlist signups within the first 10 days. VeloCity exceeded their pre-order goal by 35% and gained coverage in two major mobility tech blogs.
Latest Projects
0
0
empresas acompañadas
0
0
empresas acompañadas
0
0
empresas acompañadas
Marketing
Blanco Center
Blanco Center
Product launch strategy and campaign for an urban e-bike startup.
Product launch strategy and campaign for an urban e-bike startup.
Year
2024
Year
2024
Year
2024
Client
Blanco Center
Client
Blanco Center
Client
Blanco Center
Industry
Blanquería
Industry
Blanquería
Industry
Blanquería
Project Duration
En marcha
Project Duration
En marcha
Project Duration
En marcha
Intro
VeloCity is a fast-growing startup building lightweight electric bikes for city commuters. With their new model ready for market, they partnered with us to create a compelling launch strategy and marketing campaign.
Objective
To develop a full-funnel digital marketing campaign including landing pages, launch video, email automation, and paid ad creative.
Challenge
The team had limited visual assets and only 6 weeks until product launch. We needed to move quickly while still telling a story that connected tech, design, and lifestyle.
Result
The launch campaign led to 1,200+ waitlist signups within the first 10 days. VeloCity exceeded their pre-order goal by 35% and gained coverage in two major mobility tech blogs.
Latest Projects
0
0
empresas acompañadas
0
0
empresas acompañadas
0
0
empresas acompañadas